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The Inception

A White Feather in quest for flight ventured to soar the firmament of the largest film industry in the world in 2001. The wunderkinds of Bollywood in the nineties-- Sanjay Dutt, the superstar and Sanjay Gupta, the raconteur, joined hands together to form White Feather Films, to chart out hitherto unknown territories in the realm of Hindi cinema and redefine the concept of entertainment with élan, flourish and bravura. The combined passion to create 'out of the box cinema' resulted in the launch of this new film company. The first production of the company, Kaante has been hailed as a path-breaking Indian film and received innumerable accolades from a wide cross section.

The Journey

Seven years down the line by 2007, this company has the distinction of creating its own niche having produced a string of critically acclaimed and commercially successful films like Kaante, Musafir, Plan, Zinda, Shootout At Lokhandwala and Dus Kahaniyan. Each film has been distinct its flavour and has the White Feather stamp of being gritty, cutting edge and techno savvy --- the perfect combo of content complemented by great pizzazz.

Where We Stand

In 2008, WFF has a Red Feather. WFF launched White Feather Art-House Films deciding to produce films that pushed the envelope further, rich in content and meant for the discerning cineaste who craved for more than the regular Bollywood formula. Donning his cap as a producer, Sanjay Gupta braved the odds to produce Pankh and The Great Indian Butterfly, two films that otherwise would never see light of day in mainstream markets. Defying the standard cliché of boring staid so called art films, these films have the potential to reach out to wider audiences both in India as well as in the International circuit. These films showcase the best of auteur driven cinema.

2008 is the most exciting year for this film company. White Feather Films have two ready to release commercial blockbusters – Woodstock Villa, a tribute to film noir, Alibaug, an elegiac ode to friendship and loss and Acid Factory, the mother of all thrillers. The Art- House division is ready with The Great Indian Butterfly (the film has already done the rounds of major international film festivals) and Pankh (in post-production stages and is about to jump into the international arena). The Company has six films lined up for production this year and several other co-productions in India as well as the International arena.

The Company has also launched White Feather Film Tools as yet another sister concern that supports our content with hardware support. We have the state of the production facilities including cameras and other equipments, post production facilities of edit suites and sound studios. We are building our own shooting facilities Studio that will be functional by end 2008.

It was also an emotional year as one of our beloved co-founders, Sanjay Dutt bid farewell to the company to revive his father, Late Shri Sunil Dutt’s banner, Ajanta Arts & start his own production company, Sanjay Dutt Productions.

The Future

The future definitely belongs to us is the motto and mantra shared by all the film makers who belong to the White Feather Family. We have the wherewithal to realize the dreams as people from the industry believe in and support our endeavour whole-heartedly.

The Legacy

The White Feather Family constitute of film makers who had to struggle to find their feet under the sun. We firmly believe in nurturing young talent and open up avenues for our peers and fresh talent. If cinema is vital to your existence do come to us. We will help realize that dream.

Though we have grown to become a force to reckon with, we float as lightly as mere feathers. We are facilitators for fresh talent. And do so with great hurrah that is about us.