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In 2008, WFF has a Red Feather. WFF launched White Feather Art-House Films deciding to produce films that pushed the envelope further, rich in content and meant for the discerning cineaste who craved for more than the regular Bollywood formula. Donning his cap as a producer, Sanjay Gupta braved the odds to produce Pankh and The Great Indian Butterfly, two films that otherwise would never see light of day in mainstream markets. Defying the standard cliché of boring staid so called art films, these films have the potential to reach out to wider audiences both in India as well as in the International circuit. These films showcase the best of auteur driven cinema.